25th July 2016 Madaari 4th Day Box Office Collection Total Earning Report : Irrfan Khan starrer Madaari had hit the theatres on the July 22, the same day superstar Rajinikanth’s movie, Kabali had released in the theatres of India. On the first day, the film opened with a collection of Rs.2.25 crore while on day two, (Saturday) the film had hit Rs 3.50 crore in India as tweeted by trade analyst Taran Adarsh.
The thriller, which sees Irrfan Khan and director Nishikant Kamat team up again after the award-winning Mumbai Meri Jaan, has been lauded by the film fraternity too. While the film is about taking a stand and shouldering responsibility, it also showcases the bond between a father and son.
When films with offbeat subjects like Neerja and Airlift do well, the industry becomes optimistic and overconfident about what is referred to as ‘content-heavy’ films. But following the herd mentality doesn’t make much business sense. There is no doubt that Irrfan Khan is one of the finest actors of our times but is that enough for a film to do well? Clearly not.
Madaari 4th Day Box Office Collection
Piku, another offbeat film starring Irrfan Khan, which released last year, was a huge hit. In Piku, Irrfan was backed by Bollywood’s top actress Deepika Padukone, Amitabh Bachchan, a solid script, and a fine director. Irrfan also did Sanjay Gupta’s Jazbaa in the same year with Aishwarya Rai Bachchan. It was pitted as the beauty queen’s comeback vehicle but it tanked; most of the reviews were negative and there seemed to be only a handful of people in the theatres. Jazbaa had a weak script, Aishwarya Rai Bachchan was clearly not a crowd-puller and the captain of the ship was an out-of-form director. All this led to Jazbaa’s disastrous box office collections.
Before Jazbaa, Irrfan was seen in Vishal Bhardwaj’s Haider, which was a brilliant film. It had Shahid Kapoor — a bankable star and national award-winning actress Tabu. Haider had everything going for it and it turned out to be a big hit; a good film backed by the right cast.
This time, Irrfan very well knew he has to carry Madaari on his shoulders as he is the only selling point of the film. He went all out to promote it, from interviews, to appearing on reality shows and even did news shows like Walk the Talk. He left no stone un-turned. He even made headlines when he spoke about the misconception of Qurbani in Islam and he was criticized for it. Controversies before a film’s release have worked in favor of some films in the past but there is no guarantee that it will always work. This controversy made it to the newspapers but died down very soon as it didn’t repeat on the 24-hour news wheel, which happens when stars like Shah Rukh Khan or Aamir Khan speak on social issues.
Actress Deepika Padukone who had shared a screen with the actor in Piku, lauded the film. “It’s outstanding. I think it’s one of those film that’s going to stay with us for a very very long time and going to get all of us thinking, and it’s going to stir you up emotionally,” Deepika said in a statement.
Madaari Box Office Collection
The film’s weekend collections are on the same lines as Irrfan’s Talvar [9.25 crore] and that film – powered by good word of mouth – had hung on quite well to eventually go past the 30 crore mark. In case of Madaari, Nishikant Kamat would have to hope that the film stays ultra-stable during the weekdays with collections staying at least above the 1.5 crore mark on a daily basis. That is the bare minimum need for the film to at least make a dash towards the 20 crore mark.
There was nothing wrong with the promo, marketing, acting or the story. It is just that the narrative wasn’t as watertight as Talvar or even A Wednesday, a film belonging to same genre. That is now reflecting in the footfalls too which are restricted to selected multiplexes across the country, and hence the film is not penetrating as deep as what the makers would have expected.
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